It is a great honor for Fiera Roma to host the forthcoming “Iran Country Presentation”, an event organized in co-operation with Iran International Exhibitions Co , with the Embassy of the Islamic Republic of Iran and of the Italian Embassy in Iran.
The event stands out as the first solo Iranian exhibition outside the territory of Iran, in the entire Western World: a fundamental step in the process of internationalization of the Italian fairs and exhibition industry, an historic event both under the economic and social profiles.
For the first time, in fact, Iran introduces itself to the Occident, with its Ministries, its public and private enterprises and its trade associations outside the country’s territory, in Europe, in Italy, in Rome. The event will be shaped in the format of an exhibition, with an expo area of more than 7,000 sqms, a B2B meeting of high profile between Iranian and Italian entities that includes a thick schedule of social and cultural moments bridging art with cinema, cuisine with music, so that a wider audience may approach the Persian culture and appreciate its fascination and historic allure.
The city of Rome is therefore on the verge of becoming host of a unique occurrence, an unprecedented event for Italy and Europe, an event that will foster the development of new industrial and commercial relations – at all levels – with a country that is nowadays but mostly will be in the future, of crucial reference for the Middle East.
Fiera Roma Srl